Human vs. the Machine: Why We Will Always Need Human Content Creation

It’s been a running trope in a lot of science fiction movies where robots become sentient and set out to destroy humanity. From Asimov’s I, Robot, to Arnie’s Terminator, we’ve always had an uneasy peace with the machines. However, considering how well machines have been…

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Google Indexing Only 3.4% of Tweets, Mostly From Influencers [STUDY]

Earlier this year it was announced Google regained access to Twitter’s firehose of data, and would once again start indexing tweets in real-time. Now that some time has passed, all tweets should be searchable in Google’s index by now, right? Well let’s take a look at…

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Google: All Domain Extensions Are Weighted The Same

Google cleared the air today about how it deals with domain extensions, and confirmed that they’re all weighted equally. With the sudden surge in the amount of domain extensions available, Google has been receiving questions about how the new top level domains (TLDs) like .expert…

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Biased Google Search Results Are Hurting Users, Harvard Study Claims

A recent study published by the Yelp data science team, conducted by researchers at the Harvard Business School and Columbia Law School, suggests Google is prominently displaying its own content ahead of others in organic search results. The study aims to prove Google’s actions are…

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How This Writing Tip From a Senator Will Punch Up Your Blog Posts

Raise your hand if you’ve ever quit reading a blog post half way through. If you’ve ever zoned out after a few hundred words, it’s not your fault. A post might have a headline so compelling that it makes Buzzfeed writers envious and promise to…

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A Defense of “Small Content”: 6 Shorter Blog Post Types that Still Work

Personally, I love reading long-form content. My favorite sports website is Grantland. My Evernote, Instapaper, and Feedly are all chock-full of in-depth posts on detailed processes. When I write, I tend to create long-form content as well. If I send an email or create a Facebook post that…

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This Month In #ContentMarketing: April 2015

The big news in April was Google’s mobile algorithm update, but there was plenty going on in the content marketing arena, too. Keeping track of all the new information in the content marketing world can be a pain, which is why I do the work…

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