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Google Search Console Indexed Pages Problem Confirmed

Google’s Gary Illyes announced today there’s a problem in Search Console that’s affecting the reporting of indexed pages. For some websites, Search Console is erroneously reporting huge drops in the number of indexed pages. Some are seeing huge spike in the number of indexed pages,…

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What Country Do You Need to Be In? An AdClarity GeoSurf Review

In preparing to check out AdClarity GeoSurf, I’ll readily admit I’ve only used a proxy a few times. When I was, I was looking to recruit international affiliates and at that point I would have loved to have this program. So I’m going to write…

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The New York Times Built a Bot to Predict Successful Social Media Stories

The New York Times aims to predict which stories will do well on social media with a bot that runs within popular messaging app Slack. This new tool came about as a result of the publication’s need to sift through over 300 new stories each day…

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The Complete Guide to Twitter for Your Content Strategy

Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked. Compelling and relevant content will help you attract more customers to your website and keep them engaged with your…

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How to Develop Effective Content Marketing KPIs

Businesses spend a lot of time, money, and energy creating content for their brand. In fact, according the Content Marketing Institute,  marketers spend on average 25% of their budgets on content marketing. But why? A smart business understands that content can serve a number of…

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How to Enhance Your Ad Performance with Facebook Carousel Ads

Last year, Facebook introduced the carousel format for Facebook ads which lets advertisers showcase multiple images and links in one ad. When comparing carousel ads to standard link ads, advertisers saw a 30-50% decrease in cost per acquisition and a 20-30% decrease in cost per…

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The Six Cardinal Sins of Reddit Marketing

Last month, reddit.com had over 7 billion page views. Numbers like that cannot be ignored, and many businesses are actively trying to get a slice of the reddit traffic pie. The problem is that many marketers are approaching reddit the wrong way. Just like every other…

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