Web Analytics

SEO Web Analytics

Website Analytics

There are two generally accepted categories of web analytics (and statistics); off-site and on-site. As its name denotes, off-site analytics and statistics includes the measurement, analysis and reporting of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is occuring on the Internet as a whole.

On-site analytics refers specifically to the web based measurement, analysis and reporting of specific data on a given website. This includes conversion elements (i.e. landing pages, exit pages, etc.) On-site analytics measures the web based performance of a website from a commercial perspective. When "web analytics" is used in a commercial context most people are refering to on-site web analytics.

If you're looking for website statistics, free web stats or analytics to help you better understand your website's traffic then you've come to the right place. Below you'll find our editor's choice of top web analytics and statistics companies offering a variety of free website statistics services and web analytics packages designed to help you better understand and convert your website traffic in profitable business. We highly recommend reviewing each of the companies below to find the best service for your needs.

Roger Acuna consultants provide the following stats features:
Configurable Counter
Configurable Summary Stats
Magnify User
Click Path Analysis
Popular Pages
Visitor Path Tracking
Campaign Tracking
Conversion Tracking
Entry Pages
Exit Pages
Multiple Site Management
Referring Domain
Referring Pages Keyword Analysis
Search Engine Stats
Stats Averages
Visitor Comparisons
Visit Length
Returning Visits
Recent Visitor Activity
Recent Pageload Activity
Recent Visitor
Country/State/City Stats
Browser Stats
Operating System Stats
User Access Management

Web Analytics Services

Google Analytics
So why do we recommend Google web analytics? Well first of all its free! So you want to know Whats the catch? It may sound too good to be true, but in fact Google does provide a very high quality free web analytics and statistics solution for small businesses. However, many people in the Internet world speculate how Google might be exploiting this free offering to benefit their own business objectives. Many businesses wonder what confidential information Google is collecting via their free analytics service. What will they do will all this data they are collecting? Other people want to know if Google positioning itself to become the next technology empire, second only to Microsoft? It really is difficult to say. Notwithstanding their personal agenda we have to admit Google Analytics is a great web analytics tool and it may be just what you're looking for.

For those interested in Google Analytics you should know that Google Analytics provides three reporting views: Webmaster, Marketer and Executive. Each reporting view provides the user a unique sets of reports. The views are offered as an easy way to access and organize other basic reports. We think that Google Analytics really is a great web stats program.

Are there any disadvantages to using Google Analytics? We think the biggest drawback to using Google Analytics is that it doesn't appear to provide real time statistics. If you want real time stats this might be reason enough to use a fee based web analytics program. We also think that Google Analytics may have some problems with the accuracy of their stats - but the verdict is still out on this one. The reality is that any two web analytics programs will likely vary slightly in the figures they provide. Finally, there is some concern by skeptics that Google will use the data they collect to provide better advertising relevancy to their advertising customers. The concern has been raised by a few bloggers that ultimately you could be helping your competition by providing Google with your conversion data.

WebTrends - (provides solutions for medium to large businesses)
Our second recommendation for web analytics solution providers is WebTrends (www.webtrends.com). WebTrends, provides high end web analytics and statistical tracking solutions for large companies including IKEA, General Mills, Reuters, Ticketmaster and US Bank. WebTrends web analytics solutions are accurate and reliable, and have been helping businesses track customer information for well over a decade. WebTrends is truly one of the pioneers of the web analytics industry.

WebTrends recently released a new product call Dynamic Search. This product is enables users to employ sophisticated search engine marketing automation software to optimize their results based online marketing campaigns. WebTrends, via one of its other products, Marketing Lab, also provides its customers comprehensive, flexible and scalable web analytics, automated optimization of online advertising, real-time visitor segmentation based on cross-channel insite, and customer targeted analytics solutions for relationship marketing.

So is WebTrends really a good website analytics solution? Yes, they are. We believe they're one of the best. But don't think success doesn't come with a price. If you're small to medium size business you're probably not going to be able to be able to afford WebTrend's analytics solutions.

StatCounter.com
StatCounter offers a free yet very reliable invisible web counter that is configurable and provides real-time detailed web stats. All you have to do is insert a simple piece of code on your web page or blog and you will be able to monitor and analyze all your website visitors and traffic patterns.

ShinyStats.com
ShineStats offers a very reliable and useful web stats program designed to meet the needs of small to medium-size businesses. They offers a free web stats program that is very useful and two paid packages (ShinyStatsPro and ShinyStatsBusiness) for online businesses that want a higher end statistics program. We highly recommend ShinyStats website statistics and analytics.

ShinyStats provides the following stats features:
Password protected reports
Invisible counter
Dynamic pages support (asp, php, cgi, etc)
Track all website pages
Visit frequency
Time reports
Country of origin
IP Address exclusion
Technical support Conversion Analysis
Track Advertising Campaigns
Campaign ROI (Return On Investiment)
SERD™ (site ranking retrieval on search engines)
Benchmarking
Visit Paths
Export Reports to many formats
Exit Links